In today’s digital age, local area marketing is more important than ever. With so many businesses competing for attention, it’s essential to have a strong online presence if you want to attract new customers and grow your business. If you are a Tradie, Real Estate agent, Cafe or local business whose customers are in your local area, then targeted digital marketing campaigns will help boost your business.

Here are three ways to win local area marketing with digital:

1. Optimize your Google Business Profile. Your Google Business Profile is one of the most important tools you have for local area marketing. Make sure it’s up-to-date and accurate, and that you’ve claimed and verified your listing. You should also add photos, videos, and other content to your profile to give potential customers a better sense of what you offer.

2. Run paid social campaigns. Paid social campaigns can be a great way to reach a targeted audience of potential customers in your area. When creating your campaigns, be sure to target your ads based on location, interests, and other factors. You can also use social media to promote your Google Business Profile and encourage users to leave reviews.

3. Get referrals and reviews. Referrals and reviews are one of the best ways to build trust with potential customers. When someone you know and trust recommends your business, it’s a powerful endorsement that can go a long way. You can also encourage customers to leave reviews on your Google Business Profile and other local business directories.

By following these tips, you can create a strong local area marketing strategy that will help you win more customers and grow your business.

Here are some additional tips for optimizing your Google Business Profile:

• Add photos and videos of your business and its products or services.

• Write a detailed description of your business and what you offer.

• Include your business hours, contact information, and website address.

• Respond to customer reviews promptly and professionally.

Here are some additional tips for running paid social campaigns:

• Create targeted ad campaigns that reach your ideal customers.

• Use relevant keywords and hashtags to reach people who are already interested in what you offer.

• Track your results so you can see what’s working and what’s not.

Here are some additional tips for getting referrals and reviews:

• Ask your customers for referrals and reviews after they’ve had a positive experience with your business.

• Offer incentives for customers who leave reviews, such as discounts or free products or services.

• Respond to customer reviews promptly and professionally.

By following these tips, you can create a local area marketing strategy that will help you win more customers and grow your business.

However you need to keep on top of this weekly. Call My Marketing Guy to help you with all your digital marketing and local area requirements.